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Marketing is the process of planning and carrying out the
packaging, pricing, publicity, and distribution of your book.
Not even the best book will reach the right readers without
careful attention to these details. Winoca Press will deliver
to you a high-quality book to sell and will communicate its
availability to the public through a variety of channels.
Winoca Press titles are also available in independent and
chain bookstores and online booksellers through a variety
of distribution arraignments.
The best marketing resource for any book is the author. The
author knows his or her subject inside and out, as well as
where to find readers for the book. Winoca Press prepares
a marketing plan, in conjunction with the author, for every
book, to identify likely sources and outlets for sales. This
plan is based on comparative information on similar titles
as well as on a questionnaire completed by the author.
Local and chain bookstores are great places to start when
thinking about selling books, but what about other natural
tie-ins such as clubs, organizations, and special interest
groups? Every author has a unique appeal and should inventory
their networks and affiliations for possible bookselling opportunities.
Publicity is what the media and the public say about your
book and although you can't control it, you can take steps
to get it going. This is usually done by issuing a message
to a particular audience about the release of a new book and
its relevance or significance.
Prior to the launch of each new title, Winoca Press sends
press releases to all major media outlets in the author's
home state, and/or in the locale of the setting of the book,
or other relevant news outlets with a tie to the book. Press
releases are also sent to specialized publications upon the
author's request. Review copies are sent to the major daily
newspapers in the author's home state that review books. Any
member of the media may log onto the Winoca Press web site
and request a review copy from the publisher.
Reviews of all Winoca books are archived. Authors should
alert the publisher when news items appear in regional or
local outlets, so that clippings can be used to generate further
interest.
Authors may also generate awareness and positive buzz by organizing
special promotional events, such as readings, book signings,
lectures, festival appearances, and book club discussions.
Winoca Press is available for consultation regarding promotions;
booking coordination of events is the author's responsibility.
Winoca will assist in publicizing promotions via the web site,
and can provide existing marketing materials to event outlets.
Marketing, publicity, and promotion activities are all undertaken
with one ultimate goal: to sell books to as many bookstores
and individual readers as possible. Winoca Press assists authors
by providing book order forms, sales tax charts, and other
aids.
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